Perhaps it’s just me, but I hate signs or public awareness advertisements that basically say: “Don’t drink and drive.”
Not following my logic? Allow me to explain.
Stop and think about it for a minute. When someone is drunk, it is obvious that one of the first things they lose is their ability to make sound judgments (as evidenced by their inability to make rational decisions about who is attractive and who is not).
When someone is drunk, they aren’t thinking clearly. Do you honestly believe that they’re going to stand at their car door and think to themselves: “Whoa. Wait a minute. I’m drunk. I shouldn’t drive. Doing so would be a danger to myself and to others.”
Please. I find very little value in ads telling people “Don’t Drink and Drive.” They should simply say: “Don’t Drink at All.” That would be a much better investment in public awareness.
Because the consumption of alcohol destroys more than it creates. History is replete with examples. Do you really need to hear another true story of alcohol abuse or broken families? Do you really need to hear about one more car accident?
But more than that: Did you know that US breweries use 6 billion pounds of grain a year to make beer? Did you know that 6 billion pounds of grain could feed 43 million starving people for that same year?
Ironically, some of our greatest vices can be turned into our greatest solutions.
So instead of telling people not to drink and drive, tell them not to drink at all.